Hospitality & Development
Merida · Mexico
Aluma
Getaway Homes for a Highly Curated and Well-crafted Stay in Merida
Aluma is a mindful hospitality brand that goes back to basics by purposefully designing each property and detail of the hosting journey as if they were receiving family or friends—reconnecting with the true roots of delighting a guest while rethinking the way they address the process.
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Aluma features getaway homes for curious travelers looking for a highly curated and well-crafted stay in Merida. An eclectic and cozy feel in the heart of a world-class destination. The invitation to feel at home and immerse oneself in the authentic local culture within one of-a-kind rental with impeccable charm.
We created a friendly brand inspired by the architectural elements of the houses and the unique slow life in the Yucatan Peninsula. Balancing a clean and stylish layout paired with a set of hand-made illustrations, Aluma communicates a brand voice across collaterals that celebrates a way of living that focuses on finding beauty within the imperfections of life and accepting the natural cycle of growth and evolution peacefully.
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Brand Strategy · Narrative · Identity Design · Brand Applications
