Eugenio Adame Arquitectos

The premise for this project was simple: to brand an architecture firm featuring the refinement of its projects while making it stand out visually from other studios. Eugenio Adame is a Mexican architect with broad international experience. Having studied in Monterrey and having spent some time interning for Kengo Kuma and Massimiliano Fuksas, he has developed a unique and eclectic style. Composition, proportion, and attention to detail characterize his residential projects.

As many of his mentors taught him, he still develops many features of his projects by hand, sketching from the initial concepts throughout the construction details. This feature is one of the distinctive elements that cohesively articulate this visual identity. Color and drawing establish a playful, flexible, and dynamic language throughout the marketing collateral.

The brand employs graphic design principles to catch the eye and communicate through a bold color palette, arrangement, proportionality, imagery, and type. Sometimes it leans on the youthful and enthusiastic, particularly in color, but it can dial this down and focus more on the formal when necessary.

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Brand Strategy · Narrative · Identity Design · Website · Social Media Content · Brand Applications

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