Lara Peral Estates

Real Estate Company
San Miguel de Allende · Mexico

Delightful Homes in Hand-picked Mexican Locations

Lara Peral Estates develops beautiful properties for those who value a lifestyle of well-being and delights. Their work offers an eclectic and small community feel in the heart of stunning Mexican locations to create exceptional memories and immerse oneself in authentic local cultures, surrounded by endless possibilities.

The two founders approached behagen to develop a sincere and straightforward brand to represent their development services and charming properties. To mirror the passionate, honest process that they employ, we developed a clear, type-driven approach to the buildout of the brand —allowing the type, color, and imagery to carry the weight of the brand. This resulted in a rich and attractive identity that mirrors the ethos of Lara Peral Estates and represents that distinctive Mexican charm with a dose of sophistication.

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Brand Strategy · Narrative · Identity Design · Website · Brand Applications

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