Boutique Hotel
Oaxaca · Mexico
Majagua Hotel Boutique
An Unforgettable Stay at the Heart of Oaxaca
Majagua is a boutique hotel with an understated edge that calls to those curious travelers seeking an authentic and curated experience. From the ideal location to the stunning architectural features, this property seamlessly blends the best of contemporary design with the charm and character of the local culture.
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Our objective was to meld Oaxaca's unique cultural and aesthetic elements into a captivating brand strategy and visual identity. We delved into the essence of Oaxaca, crafting a brand message that appeals directly to modern travelers seeking authenticity. The visual identity design reflects Oaxaca's eclectic charm, utilizing a color palette, typography, and imagery that resonate with the destination's vibrant spirit. Additionally, our team designed a dynamic online presence, including an intuitive website and active social media positioning pack, to showcase the hotel's allure and facilitate a connection with the global traveler. We successfully positioned Majagua as the gateway to an unparalleled Oaxacan experience through concise storytelling and strategic digital outreach.
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Brand Strategy · Storytelling · Identity Design · Brand Applications · Website · Social Media Content
