Residential Development
Santo Domingo · Dominican Republic
Marelo
Redefining Urban Living in Santo Domingo
Our team partnered with Codelpa Estates and Sanchez & Curiel Arquitectos to develop a brand strategy to market this residential project in Santo Domingo. This brand aligns with the developers’ vision of innovation and quality to create a stimulating urban experience.
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We developed a communication framework that honors this property’s world-class architecture and delightful interior design, both aesthetically and with a narrative that portrays a valuable opportunity for city dwellers looking to enjoy a new chapter within Santo Domingo’s refreshed energy.
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Brand Strategy · Naming · Narrative · Identity Design · Website · Social Media Content · Brand Applications
