Resort Real Estate — behagen | Branding for Real Estate and Hospitality

Property Sales
Huatulco · Mexico

Resort Real Estate

Unveiling the Essence of Oaxaca's Coastal Living

Leveraging their status as the oldest brand in the Huatulco market and their reputation for customer satisfaction, Resort Real Estate was looking to accentuate these strengths to differentiate from its competitors. We collaborated closely with their marketing team, focusing on developing a compelling narrative around Resort Real Estate’s legacy, emphasizing their long-standing presence and deep-rooted connection to the region.

A meticulous brand audit served as the foundation for refining and enhancing the visual identity system. Our focus encompassed various elements such as color palettes, photography art direction, typography, and production formats. By establishing detailed style guidelines, we guarantee that the brand's quality and integrity remain consistent and cohesive through all marketing communications, ensuring a seamless and compelling brand experience.
By emphasizing the unique charm of the Oaxacan region, we highlighted the warmth, diversity, and inclusiveness of its communities, inviting potential investors and buyers to discover this captivating destination. Through this strategy, Resort Real Estate successfully transformed into a compelling brand that resonates with discerning buyers, sellers, and developers. By conveying their expertise, passion for Oaxaca's beauty, and commitment to personalized service, Resort Real Estate now stands as the premier choice for those seeking to access the finest properties along the Mexican Pacific.

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Brand Strategy · Narrative · Identity Design · Brand Applications · Website · Social Media Content

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