behagen partnered with the forward-thinking founders of this Tijuana-based development firm to develop a brand that celebrates a lifestyle that values culture and environment. The goal was to tell stories beyond bricks and mortar for people looking to find a gentler approach to real estate and meaningful ways to enjoy the built environment.

The name honors Henry David Thoreau’s book Walden. A reflection upon simple living in natural surroundings. This fresh and vibrant brand represents a purposeful approach to real estate and a powerful platform to market their properties.

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Brand Strategy · Narrative · Identity Design · Website · Social Media Content · Brand Applications