We worked with them to develop a unifying graphic identity and comprehensive marketingstrategy for the firm’s launch in Mexico. Using a simple graphic structure and employing a variety of color combinations in its implementation, our creative team articulated an exciting balance between print and digital touchpoints across brochures, posters, catalogs, tear sheets, and a website.

With various product categories, from decking systems and wall cladding to decorative wall panels and timber tubes, the visual system differentiates each material category and strengthens its wide-ranging communication platform.

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Brand Strategy · Naming · Narrative · Identity Design · Website · Social Media Content · Brand Applications