Molié

Molié is the newest residential development by CMI located in the heart of Guatemala. After decades of building housing developments, this firm created a new residential project featuring 49 townhouses as part of an expansion strategy to address the luxury segment. We partnered with them to define a straightforward narrative and brand identity to market this new venture.

This exclusive residential offering at Zona 10 needed to be a metaphor for the signature Architecture and bespoke interiors by Valls Arquitectos: beautifully designed & crafted. This award-winning architectural practice is known for its minimalist design and quality construction, and the brand should honor that.

After articulating an inviting narrative, creating an engaging online presence, and aligning the brand identity across all customer touchpoints, CMI successfully debuted on the premium residential market in Guatemala.

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Brand Strategy · Naming · Narrative · Identity Design · Website · Social Media Content · Brand Applications

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