Naming and graphic identity bring to light a new strategic direction for the studio —a move towards a more specialized and collaborative approach. Rather than continuing to build an architectural practice focused on fine woodwork, the new firm strategically positions itself as a partner to its previous main competitors. Instead of competing to get clients, architecture firms now reach out to Solana to partner and develop projects together. This strategic approach enabled the studio to expand its partnership opportunities and establish itself in the industry.

Streamlined processes, high design, and expert craftsmanship are at the core of the brand’s values, all represented within a style guide document of type, imagery, color, and narrative implemented across stationery, sales collateral, portfolio, social media content, and website.

—
Brand Strategy · Naming · Narrative · Identity Design · Website · Social Media Content · Brand Applications