SOLEA at Zabela Beach — behagen | Branding for Real Estate and Hospitality

Residential Development
Punta Cana · Dominican Republic

SOLEA at Zabela Beach

High-rise Living in The Caribbean

Solea is the first development within Zabela Beach, a new destination at the heart of one of the most iconic Caribbean beaches. Nestled at the heart of this destination, Solea proudly represents the first development of this estate. As the area’s first high-rise apartment enclave, it allows residents panoramic views and an elevated sense of connection to the land below.

This 298-unit residential development marries modern comfort and natural beauty. Every day is an opportunity to connect deeply with nature, rediscover the joys of beach living, and experience the vibrant spirit of the Dominican heartland.
Our team crafted a Brand Strategy focused on attracting discerning buyers looking for an experience that nurtures the senses and promotes well-being. We structured a step-by-step customer journey utilizing digital and print sales assets to guide potential residents through Solea's lifestyle.
This approach highlights the unparalleled amenities and beauty of the surrounding nature and emphasizes the community and connection that residents can find. Through strategic storytelling and a compelling visual identity design, the brand has been successfully launched attracting a community of residents with a vision for sustainable, tropical living, making Solea a standout destination for those seeking an extraordinary Caribbean getaway.

—
Brand Strategy · Storytelling · Naming Strategy · Identity Design · Brand Applications · Website · Social Media Content

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-1.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-2.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-3.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-4.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-5.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-6.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-7.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-8.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-9.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-10.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-11.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-12.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-13.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-14.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-15.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-21.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-16.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-17.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-22.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-18.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-19.jpg

behagen-Branding-and-Marketing-for-Real-Estate-SOLEA-at-Zabela-Beach-20.jpg

Previous / Next